Many times it is easier to write 1000 words for an article than it is to create 5 unique words to make the article valuable (/findable) to people who would potentially be looking for it. Using basic formulas, like the ones people use for creating articles, can provide a helpful way to make a summation of tags that will turn out to be useful, and statistically rewarding.
Creating tags is not a magical task, but tag creation is critical if you’re doing any content publishing or blogging. Search engines, plugins, and even crawlers look for instances of the reuse of key terms and index your page/post accordingly. Getting ‘tagged’ can be the difference of your site coming up in search results, and leaving you in the dust. Using some generic logic can help you discern which words to latch on to, which words can help you to get closer to the top of the search results.
One method that is common is to search for the words and phrases that you want to use [inside your search engine of choice]. Place yourself amongst those who you want to be compared against. If you want to be a fine dining result, then find like-minded sites, and study their keyword source – see if it’s pertinent to what you can, factually, offer as a word to ‘be known by’.
Anyone who wants to come up on a page of results needs to tag their site. If you’re using templates, use the meta keywords tags in the head, if you’re using a blogging structure, then take advantage of the seo/keywords/tag features that come default on almost any blog framework. CMS (content management systems) have even incorporated a tagging logic, allowing each page of the system to be able to be crawled, index, and make it a contender for a pertinent search query.
Example of the Meta Keywords tag:
<META NAME=”keywords” CONTENT=”oranges, lemons, limes”>
Blogging systems like WordPress, have input boxes on the side, where you can enter keywords, one at a time, called “Post Tags”. The use and common advice is to repeat features that may ‘best describe the point you want to get across’. For this post we chose, “metatag”, “keyword”, “seo”, “example”, “how to”, “html” and “blog”. Just by even stating what my keywords are will increase the ranking of the post (the frequency).
There are different guidelines for each crawler, but as a general rule, you can usually use 10 keywords safely, and up to 25 – each separated by a comma. With this in mind, place (what you feel are) the most critical keywords up in the first 10. Likewise, make your site description short and sweet – usually one sentence. If possible, include your region – even your address if possible.
references: Seomoz | webmarketingnow.com |
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